$30.1 Billion Spent During 2005 Holiday Season
The Goldman, Sachs & Co.,Nielsen//NetRatings and Harris Interactive® fifth annual Holiday eSpending Report revealed that online holiday shopping totaled $30.1 billion, excluding travel, during the 2005 holiday season (October 29 – December 23). This season’s online spending in the United States resulted in a 30 percent increase (+/- 3.1 percent margin of error) from the 2004 holiday season and is a record high in shoppers choosing to buy online vs. other channels.
Apparel/Clothing, Computer Hardware/Peripherals and Consumer Electronics captured the most online holiday dollars this year, showing double to triple-digit year-over-year growth.

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The ‘Big Three’ Drive 15% Increase in Search Queries
Nielsen//NetRatings reported that the volume of Internet search queries grew to more than 5.1 billion in October 2005, up 15 percent from five months ago. Ask Jeeves led as the fastest growing search player out of the top five search engines, skyrocketing 77 percent in search volume, while Google maintained its leader position with the largest market share of nearly half of all searches, or 48 percent, by generating 2.4 billion requests.
The top four search players, Google, Yahoo!, MSN and AOL have maintained the same rankings in the past five months with little to no change in market share. Ask Jeeves leapt into the top five spot, garnering a 2.1 percent market share in August, edging out My Way Search, and has maintained its top five position in subsequent months. In October, Ask Jeeves held a search market share of 2.6 percent.

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Source: Nielsen/NetRatings NetReporter - Newsletter

www.nielsen-netratings.com