Omega unveiled its latest Boutique in Geneva’s prestigious Rue du Rhône in the presence of Nicolas G Hayek, Chairman of the Swatch Group, Stephen Urquhart, President of Omega and Miss Nicole Kidman, actress, Omega Ambassador and tireless worker with UNIFEM (United Nations Development Fund for Women).


Nicolas G Hayek, Chairman of the Swatch Group, Stephen Urquhart, President of Omega and Miss Nicole Kidman, actress, Omega Ambassador at the press conference.

In a question and answer session, Miss Kidman admitted to not being a collector in general, but did have a few watches that she shared with her family. Citing her role as Virginia Woolf in the movie ‘The Hours’, she acknowledged, “We should all learn to define life by moments rather than time. Time is irrelevant to me, but I have watches since I hate being late for meetings or being on set for filming.”



The 27th corporate spacious and elegant Boutique is a part of the brand’s global retail development strategy, each location being a perfect showcase for the extensive range of exclusive Omega products, offering watch aficionados an experience in the spirit of Omega.

To commemorate this landmark Boutique, actress and Omega Ambassador Nicole Kidman wore an 18 carat red gold mechanical self-winding De Ville Co-Axial ladies’ chronograph with an eye-catching diamond bezel, offset by a rich chocolate dial and strap … chocolate being one of Miss Kidman’s favourites luxuries.




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