The international watchmaking marketing symposium (JIMH) will address this year the “Asian Dream” this 15th edition will take place on November 2 and 3, 2011, in La Chaux-de-Fonds and Neuchâtel.

Asia markets are the centre of attention of all watchmaking brands. The development of the wealth on the Asian continent, especially in China is offering an expanding and promising market. Under the “Asian Dream” theme the 15th JIMH will offer a broad analysis with a host of international speakers.

Quick glance on the themes:

• Development of points of sales in Asian markets

• Influence of internet on brand awareness in Asia

• Digital media

• Asian user and his relation with time

• Studies by countries

• Semiotic studies

• The meaning of time in Asian cultures

As usual, the event is divided into two sections covering the theme. The 15th international watchmaking marketing symposium, JIMH, itself will take place on Thursday, November 3, 2011, at the Théâtre de l’Heure Bleue in La Chaux-de-Fonds and will be preceded by its academic component (the 6th day of research in watchmaking marketing (JRMH)), on Wednesday, November 2, 2011 at the HEG ARC in Neuchâtel.

The detailed programme and other information can be found at: www.marketinghorloger.ch