The evocative Linea, with its contemporary design appeal and timeless elegance, can change with any woman’s every mood thanks to the interchangeable straps and bracelets.

Twice a year (for Spring/Summer and Fall/Winter), Baume & Mercier releases three exciting new seasonal colors and materials for the Linea timepiece – offering women an innovative way to accessorize, to move from day to night, from weekend casual to evening elegance.

For Spring/Summer 2012, the new strap colors exude a warm appeal, and gently reflect the brand’s inviting Seaside Living spirit of sharing important moments in life with family and friends. The three newest strap offerings, each with two-tone color details, embody the fashion trends of today, with a timeless eye toward accessorizing for the future. Among the genuine leather straps of this season are Sky Dawn, Ocean Foam and Amber Sunset. The Sky Dawn strap is violet on the outside with an intense pink soft-touch calfskin lining. The pink of the lining is carried through on the violet strap via pink stitching – reminiscent of the warm hues of a rising dawn. Ocean Foam features a white calfskin strap with azure blue soft-touch calfskin lining and blue stitching for a strap reminiscent of the ocean and its sea foam rolling to shore. Amber Sunset is a sand colored strap with an alluring bright orange soft-touch lining and bold orange stitching to recall summer sunsets.

The inviting blend of bright and pale colors on each strap offers a harmonious balance with a nod toward the fanciful — giving women a real choice and allowing them to suit their mood almost in the blink of an eye. In fact, the limited-edition seasonal straps bring a new dimension to the concept “My Linea, I wear it like that!”