Zenith, an historical Swiss “Manufacture” with almost a century and a half of watchmaking history, is famed as the inventor of the legendary El Primero movement, and continues to cultivate its enduring values including innovative daring, pleasure and authenticity.

It has shown a consistent interest in noble causes dedicated to the advancement of humankind, including through supporting research, exploration as well as sporting accomplishments and scientific progress. This ongoing commitment has naturally led it to serve as official timekeeper for the philanthropic organization Best Buddies International, and to play an active role in the latter’s 13th Annual Best Buddies Challenge: Hyannis Port.

Tom Brady, the New England Patriots quarterback and a Best Buddies Global Ambassador, as served as Honorary Chairman to support this noble cause organized by Mr. Anthony Kennedy Shriver, founder and Chairman of Best Buddies International.

“It’s incredible to see the multitude of participants who come out to support such a great cause each year. We are also extremely honored to have Tom Brady on board. To have someone of his stature, celebrity and athletic talent pay attention to our population is really unheard of in today’s day and age.” says Anthony Kennedy Shriver, Founder and Chairman of Best Buddies International.

One of two “El Primero Chronomaster Power Reserve” was auctioned off by Tom Brady and Anthony Kennedy Shriver at the Friday night Tailgate Party, and the second rewarded a contest winner on a CBS Radio promotion.