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Jaeger-LeCoultre is the Official Sponsor of the 120th Argentine Polo Open of Palermo

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December 2013


From November 16th to December 7th 2013, polo aficionados were able to enjoy this fascinating championship featuring three weeks of competition pitting the world’s eight best teams against each other.

Eduardo Novillo Astrada
Eduardo Novillo Astrada

The event created in 1893 was initially named the River Plate Polo Championship and acquired its definitive name in 1923 when the River Plate Polo Association became the Argentine Polo Association. Ever since, the Open of Palermo is held each year at the Campo Argentino de Polo in Palermo, a Buenos Aires district popularly known as the “Cathedral of polo”. The polo stadium can accommodate up to 16,000 spectators during the tournament around the two grass playing fields providing an oasis of greenery amid the Buenos Aires skyscrapers.

Jaeger-LeCoultre has been involved in all the key moments of this tournament. An area dedicated to the world of the Manufacture and of polo hosted spectators at the various matches.

Eduardo Novillo Astrada, Clare Milford Haven, Luke Tomlinson in the Jaeger-LeCoultre booth at the Finals of the 120th Open de Palermo.
Eduardo Novillo Astrada, Clare Milford Haven, Luke Tomlinson in the Jaeger-LeCoultre booth at the Finals of the 120th Open de Palermo.

With a rich past and experiences tightly linked with the polo world, nowadays Jaeger-LeCoultre is more inseparably bound up than ever with this sport through its regular involvement in partnerships around the world thanks to its internationally recognised ambassadors such as Argentinean polo player Eduardo Novillo Astrada.

“The Reverso is the watch that means Polo. For me there is no other watch that is more related to polo. I am very lucky to wear my Jaeger-LeCoultre Squadra: it helps me not to be late! I share several values with Jaeger-LeCoultre: team work, passion, elegance – and for me most importantly of all, a family atmosphere”. Jaeger-LeCoultre Ambassador, Eduardo Novillo Astrada.

For the past ten years, Jaeger-LeCoultre has been supporting polo players and their teams in Argentina through polo-themed benefit dinners as well as various special day events.

Source: Jaeger-LeCoultre