Baume & Mercier envisions watches as “gifts that contain feelings”.
In 1869, Louis‐Victor Baume, co‐founder of the Maison Baume in 1830, thus gave a richly decorated gold pocket watch to his daughter, Mélina, for her first communion, with the following words engraved on it: “To our beloved child”.

Celebrating a personal achievement

The image expresses the individual pleasure of a moment of freedom. The smile of a man driving an exceptional car, his face turned towards the light. It is a man who has a fulfilled life, who has experienced successes and encounters, a man who knows the value of all things.

The symbolism of the gift goes beyond its material reality.
It seals the bond that unites a person to those he loves, through the promise of an eternal union, the birth of a child, a wedding anniversary, the achievement of a degree or a promotion.

Baume & Mercier invites us to remember all these celebrations and to carry them timelessly, in the same way one wears a cherished object.

And to turn these emotions into images, both intimate and universal, turned to talented artist Peter Lindbergh, offering a sensitive and distinctly cinematographic touch through careful composition with pure emotions.

Source: Baume & Mercier