This morning, Rolex employees were informed that they would welcome a new General Director* in the person of Jean-Frédéric Dufour (Zenith’s CEO until now).

Jean-Frédéric Dufour - New General Director of Rolex

Dufour will be Rolex’s fourth CEO since 2008, succeeding to Patrick Heiniger Bruno Meier and finally Gian Riccardo Marini (since 2011). He formerly worked with Blancpain and Chopard before taking the lead at Zenith.

The luxurious firm has not publicly announced Dufour’s appointment yet, but it has been confirmed by Jean-Claude Biver (who now runs the LVMH watch division) during his appearance on a Swiss television programme.

*Function and title equivalent to that of Chief Executive Officer

Source: Le Temps