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Universal

Universal Genève SA
38 Chemin du Grand Puits
Case Postale 128
1217 Meyrin 2
Switzerland
Tel : +41 (0)22 307 78 80
Fax : +41 (0)22 307 78 90
[email protected]
www.universal.ch

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> Universal – search all reports since 2000

Universal highlights

The peculiar case of the watch brand relaunch

In an industry that values heritage and tradition, relaunching a dormant brand is common practice. Europa Star looks at Favre Leuba and Universal Genève, (...)

Universal Genève announces three tribute Polerouter SAS timepieces

Universal Genève announces three tribute Polerouter SAS timepieces

Ahead of the legacy brand’s revival in 2026, three models are being released in honour of the 70th anniversary of Scandinavian Airlines System’s transpolar (...)

Universal Genève: a magical journey through time

Universal Genève: a magical journey through time

Universal Genève’s revival is cause for celebration among many watch connoisseurs. Renowned for its mythical models and in-house micro-rotor and precision (...)

Breitling acquires Universal Genève and announces its revival

Breitling acquires Universal Genève and announces its revival

Breitling has announced its acquisition of Universal Genève, marking a new chapter for the brand renowned for its horological artistry and innovation. This (...)

Reviving a watch brand: a risky venture

Before the 1970s, Switzerland was home to a record number of watch brands, many of which collapsed during the quartz crisis. Over the past twenty years, (...)

WWII Japanese military watches

WWII Japanese military watches

DAWN OF A QUIET SUNDAY MORNING IN 1941

The rise and fall of the Japanese Empire during WWII is a deeply captivating but also frightening piece of history of the 20th century. If military watches (...)

When extinct brands achieve record results

When extinct brands achieve record results

DATA

Pre-owned websites are flooded with vintage watches. Among the most sought-after are now defunct brands like Universal Genève or Gallet. The leading online (...)

Yesterday's marketing is more modern than you think it is

Yesterday’s marketing is more modern than you think it is

VINTAGEMANIA

Art deco advertisements certainly look prettier mounted on your wall than the modern ones you’ll find in the glossy magazines in your doctor’s waiting room. (...)

Can you dive with your vintage watch?

Can you dive with your vintage watch?

VINTAGEMANIA

Have you ever asked yourself that question? I’m sure that if you’re a collector, or simply the owner of a vintage watch, you’ve surely asked yourself at least (...)

Patina: the blue cheese of vintage watches

Patina: the blue cheese of vintage watches

VINTAGEMANIA

NOTA BENE: The word “patina” comes from latin and meant “plate”, at that time most of them were made out of bronze, a material that can be affected by time or (...)

Universal Polerouter: one of the last affordable icons

Universal Polerouter: one of the last affordable icons

VINTAGEMANIA

I’m not the first or the last one to write about the Universal Genève Polerouter but my love for the brand and for this model in particular is deeply linked (...)

Universal Genève rewards the winner of the 2009 edition of the prestigious International rose competition of Geneva

Universal Genève rewards the winner of the 2009 edition of the prestigious International rose competition of Geneva

On the occasion of the 62nd edition of the International rose competition of Geneva, the watch brand Universal Geneva, official partner, has (...)