True to the creative spirit of Fendi, this collection features a novel and unique case, exquisitely curved and inspired by the shape of ancient amphitheaters – a nod to the Roman Maison’s roots. The subtle Fendi signature decorating the bezel and the buckle on the strap adds a touch of sophistication and underlines its exclusivity.

 Fendi My Way

To ornament this elegant jewel, Fendi Timepieces has created a removable fox fur plume, which can be slid over the strap to attach it to the watch.
The Arctic fox, or gray fox, has been selected for its long, thick and very soft fur, boasting a myriad of colour variations.
The Fendi fur workshop with its unique craftsmanship has developed this plume in different colors.

The Fendi My Way features a Fendi Elite calfskin leather strap.
Cut from the finest hides, this coloured leather has an eye-catching grained texture while retaining an exquisite feel.
The strap also features a striking dual-colour effect, created by stamping, a traditional technique used in leather production which, alongside fur, is one of Fendi’s areas of expertise. The straps are available in black, white, red and yellow, matched to the colour of the plume.

The Fendi My Way collection is available in steel, steel with a yellow gold or rose gold colored bezel, and versions which are completely yellow gold or rose gold coloured, including versions with or without sparkling diamonds. Fendi Timepieces has also created a special edition of 50 pieces, completely set with radiant diamonds (see below).

Elegant and refined when worn unadorned, glamorous and vivacious when accompanied by its plume, the Fendi My Way definitely combines sophistication with originality.

For technical details, please visit our Watch Gallery: FENDI MY WAY (F350534011C0) and FENDI MY WAY (F350431073)

All Fendi Timepieces are manufactured in Switzerland.

Source: Fendi