New watch brands

Kickstarter, for better and for worse

CROWDFUNDING

Español Français

By Serge Maillard

May 2019

The crowdfunding platform is not just about success stories: less than half of the watch projects submitted reach their objective. But those startups who succeed can teach some lessons, at a time when the whole industry seems to be looking for its “community”. In Switzerland, we have heard a lot about Code41. In the United States, LIV Watches has established itself as a master of the genre.

Kickstarter, for better and for worse

CROWDFUNDING

Español Français

By Serge Maillard

May 2019

Kickstarter, for better and for worse

The crowdfunding platform is not just about success stories: less than half of the watch projects submitted reach their objective. But those startups who succeed can teach some lessons, at a time when the whole industry seems to be looking for its “community”. In Switzerland, we have heard a lot about Code41. In the United States, LIV Watches has established itself as a master of the genre.

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An introduction to Isotope Watches and the GMT 0º ‘Terra Maris'

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Dumoreau introduces its DM01 sports watch

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START-UPS & NEW PLAYERS

New watch brands

Aera, the start-up with generations of experience

Aera, the start-up with generations of experience

Founded in 2022, Aera brings together two families that have been active in watchmaking for several generations, in different market segments and from (...)

Renaud Tixier takes the stage

Renaud Tixier takes the stage

Renaud Tixier is a newly formed brand whose protagonists, two independent watchmakers, have already shown that their talents are ideally matched. An (...)

Emerging brands: an abundance of creativity

Emerging brands: an abundance of creativity

GALLERY

Young emerging brands – as well as ‘re-emerging’ brands – bring that touch of madness and freshness that is breathing new life into the art of horology. Here, (...)

Duke brings Haute Couture thinking to watchmaking

Duke brings Haute Couture thinking to watchmaking

A recent arrival in the Haute Horlogerie segment, Duke can count on the services of Manufacture Grand-Ducale. It also benefits from the considerable (...)