New watch brands

Kickstarter, for better and for worse

CROWDFUNDING

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By Serge Maillard

May 2019

The crowdfunding platform is not just about success stories: less than half of the watch projects submitted reach their objective. But those startups who succeed can teach some lessons, at a time when the whole industry seems to be looking for its “community”. In Switzerland, we have heard a lot about Code41. In the United States, LIV Watches has established itself as a master of the genre.

Kickstarter, for better and for worse

CROWDFUNDING

Español Français

By Serge Maillard

May 2019

Kickstarter, for better and for worse

The crowdfunding platform is not just about success stories: less than half of the watch projects submitted reach their objective. But those startups who succeed can teach some lessons, at a time when the whole industry seems to be looking for its “community”. In Switzerland, we have heard a lot about Code41. In the United States, LIV Watches has established itself as a master of the genre.

I

n his latest report, watch consultant Thierry Huron, founder of the Mercury Project, focused on one of the most significant disruptions in the watch industry in the last decade: the emergence of dozens of new watch brands each year on crowdfunding platforms such as Kickstarter (see a summary of the watchmaking projects initiated on this site by clicking here).

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