atch brands are always eager to look to the past, to revive vintage models and create the bestsellers of tomorrow.

In a time of deep existential crisis for the watch industry, it is also worth looking to history for business guidance, especially when, like today, it’s hard to get your bearings.

The Cold War, the quartz crisis, the first pandemic of 2003 and the 2008 financial crisis presented no less of a threat than today’s pandemic, even though the size of the watch industry now makes its impact seem bigger.

Europa Star has been covering all these transformative episodes for the watch industry since 1927. We have already digitised all our editions since 1950, and made them easily accessible on a dedicated platform.

By subscribing here and now, you will get immediate access to this unique resource, and help to ensure we can continue digitising content going back to the 1920s. It’s easy, just one click away!