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The Mercury Project

The Mercury Project
Chemin Mol, 49
2525 Le Landeron
Switzerland
Tel. + 41 79 214 7166
[email protected]
www.mercuryproject.ch

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> Mercury Project – search all reports since 2000

Mercury Project highlights

Online sales in the fast lane

Online sales in the fast lane

CORONAVIRUS CHRONICLES

The coronavirus crisis is leading to grand-scale initiatives, such as total lockdowns, which would have been considered impossible only a few weeks ago. We (...)

“Digital natives and crowdfunding are opening up promising paths”

“Digital natives and crowdfunding are opening up promising paths”

THIERRY HURON

In our latest report about the transformation of the watch world, we selected six major issues which are having a profound impact on the industry’s present (...)

The Chinese watch market seen by key players

The Chinese watch market seen by key players

QUOTES

In this article, we selected a number of quotes from various voices on the Chinese watch market, that helps to understand the main trends and upheavals in (...)

Report on unrest in Hong Kong

Report on unrest in Hong Kong

DEMONSTRATIONS

Since the beginning of the year, we’ve heard nothing but bad news from the watchmaking metropolis, the historic hub of Swiss watches in Asia. The trade (...)

“Sell-out has been declining since the start of 2019”

“Sell-out has been declining since the start of 2019”

WATCH INDUSTRY

The monthly sell-out index, compiled by consultant Thierry Huron, reveals that watch sales are in a fragile state of health. In the first quarter, the (...)

Kickstarter, for better and for worse

Kickstarter, for better and for worse

CROWDFUNDING

The crowdfunding platform is not just about success stories: less than half of the watch projects submitted reach their objective. But those startups who (...)

The true size of the Swiss watch market

The true size of the Swiss watch market

DATA

Everything you always wanted to know about the Swiss watch trade but were afraid to ask: a recent survey, published by The Mercury Project, created by (...)

The Mercury Project Sky Master ME285

The Mercury Project Sky Master ME285

Already renowned for its sport watches, last year Mercury launched a new line of agelessly elegant timepieces. After a highly successful debut, the (...)