data

Digital Luxury Group deciphers consumer demand for haute horlogerie watch brands

Español Pусский 中文

January 2012

Digital Luxury Group deciphers consumer demand for haute horlogerie watch brands

Español Pусский 中文

January 2012

At the SIHH in Geneva today, Europa Star’s partner Digital Luxury Group published the results for the 15 haute horlogerie brands in its annual WorldWatchReportTM survey.

The full edition of the report, which covers 40 brands and 20 markets worldwide, will be presented in March at BaselWorld.

Among the trends revealed are that China has overtaken the USA as the number one market in Internet searches and now accounts for nearly a quarter of the international search market share.

Digital Luxury Group deciphers consumer demand for haute horlogerie watch brands

The report also lists the most sought-after brands and individual watch models in terms of Internet searches.

Click here for an exclusive look at the article about the findings of the report that will appear in the next issue of Europa Star.

Read the full press release from Digital Luxury Group.

“We're facing the deepest crisis of our generation”

“We’re facing the deepest crisis of our generation”

THE WATCH FILES Launched in 1996, Parmigiani Fleurier is one of those “millennial” brands whose resilience is currently being tested. Its CEO, Davide Traxler, is lucid about (...)

“Collectors won't be enough for Swiss watchmaking”

“Collectors won’t be enough for Swiss watchmaking”

THE WATCH FILES Mido, a Swiss volume brand specialising in automatic watches, plays a key role in the watchmaking ecosystem as a “transmission belt” between the bottom and (...)

Watches and cars: a no-nonsense comparison

Watches and cars: a no-nonsense comparison

THE WATCH FILES On a superficial level, the worlds of watchmaking and automobiles are often compared through the many partnerships forged between the two industries. But (...)

A tribute to Mr. Armin Strom, “master skeletonizer”

A tribute to Mr. Armin Strom, “master skeletonizer”

With great sadness, the independent Swiss watch manufacture Armin Strom announces the death of its founder, Mr. Armin Strom. A resident of Burgdorf, (...)

Grand Seiko opens two US boutiques with Ben Bridge and Reeds Jewellers

Grand Seiko opens two US boutiques with Ben Bridge and Reeds Jewellers

The Japanese luxury watch manufacturer teams up with two retail partners to continue its North American expansion. Together with Reeds Jewellers, it brings (...)

The Watch Book: Hanhart and the German Watch Industry out now

The Watch Book: Hanhart and the German Watch Industry out now

The 224-page book marks a milestone in the German brand’s history. None other than Gisbert L. Brunner has dedicated himself to the subject. An incredibly (...)

Richard Mille partners with MoMA to champion artistic innovation

Richard Mille partners with MoMA to champion artistic innovation

The brand has announced a multi-year partnership with The Museum of Modern Art in New York to support a series of contemporary programs. It launches with (...)