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Digital Luxury Group deciphers consumer demand for haute horlogerie watch brands

Español Pусский 中文

January 2012

Digital Luxury Group deciphers consumer demand for haute horlogerie watch brands

Español Pусский 中文

January 2012

At the SIHH in Geneva today, Europa Star’s partner Digital Luxury Group published the results for the 15 haute horlogerie brands in its annual WorldWatchReportTM survey.

The full edition of the report, which covers 40 brands and 20 markets worldwide, will be presented in March at BaselWorld.

Among the trends revealed are that China has overtaken the USA as the number one market in Internet searches and now accounts for nearly a quarter of the international search market share.

Digital Luxury Group deciphers consumer demand for haute horlogerie watch brands

The report also lists the most sought-after brands and individual watch models in terms of Internet searches.

Click here for an exclusive look at the article about the findings of the report that will appear in the next issue of Europa Star.

Read the full press release from Digital Luxury Group.

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