he ShowCase is a new “phygital” tool created by two Geneva-based entrepreneurs, Denis Hayoun and Fabrice Rabhi, both of whom have long and solid experiences in the world of fine watchmaking.

Launched in 2021, this innovation breaks down the distance between watch brands and their end customers – in a way, it can be considered the ultimate “missing link” between online and physical sales. A valuable aid to sustainable customer service and experience.

Their solution won the LVMH award in the Omnichannel & Retail category at the last Vivatech show in Paris. It has already been adopted by more than twenty major watch brands, but also by distributors, retailers, after sales services, auction houses, production facilities and media companies around the world. They all discovered the benefits of a personalized, ultra-qualitative and enriched product presentation, with, at the same time, intimate visual contact with their customers or colleagues.

The ShowCase won the LVMH award in the Omnichannel & Retail category at the last Vivatech show in Paris.

The time has come for The ShowCase to take the next step in its business model. On the one hand, it has developed a new and highly expected solution for the world of jewellery, which goes beyond watches. On the other, the company, which has developed its own proprietary and user-friendly integrated software, has started to offer a hassle-free turnkey package.

Starting at CHF 680/month/machine, this package solution includes The ShowCase model of your choice; the software licence and updates; the upgrades to the latest model; an employee training programme; the free exchange of all used parts and a dedicated technical support. In short, a guarantee to transform the users’s experiences into satisfaction. Welcome to the “phygital” age!

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