n an era of environmental change and diversifying values, Citizen Watch aims to offer an even more enjoyable experience of time to even more people around the world. As part of these efforts, the brand has developed the new Caliber E365 Eco-Drive movement (Cal. E365) featuring a running time of 365 days on a full charge.

Three new Eco-Drive 365 models offer fresh, new interpretations of designs from the Citizen Design Archive along with the new Cal. E365 movement. All three models, including a limited-edition model, will be released in Fall/Winter 2023 as part of Citizen’s Global Collection.

Eco-Drive watches for everyone, everywhere

The light of the sun shines down equally on everyone, no matter where we are in the world. This light is freely available to all and powers all of Citizen’s Eco-Drive watches, perfectly encapsulating the brand’s corporate philosophy of “Loved by citizens, working for citizens.”

In the early 1970s, the world was in the midst of an energy crisis, and the engineers at Citizen looked to sunlight as an innovative, non-polluting clean energy source. This was the genesis of Eco-Drive, grounded in the brand’s determination to provide the world with environmentally-friendly watches that do not need regular battery replacement. The world’s first light-powered analog watch was launched in 1976.

Since the launch of this groundbreaking model, Citizen has continued to pioneer light-powered watch technologies, advancing them to the point where even small amounts of light can be converted into electricity to power Eco-Drive watches. The brand has also worked to enhance the functionality and aesthetic appeal of each subsequent Eco-Drive model, and Eco-Drive watches are now worn by people in 140 countries and regions around the world.

Our world is changing rapidly as we face a range of environmental issues including climate change and natural disasters, and our values and ways of thinking are becoming more diverse. Citizen is adding these new Eco-Drive 365 models to its global line-up to emphasize the appeal of Eco-Drive watches powered by clean energy to everyone who wants to build a brighter future.

Uniquely beautiful, innovative new designs

The Cal. E365 movement inside these Eco-Drive 365 models further enhances the advantages of Citizen’s proprietary Eco-Drive - low power consumption and long running times - allowing each watch to run for 365 days on a full charge. The movement maintains the standard 27 mm diameter with even higher power generation efficiency. The pulses used to move the hands have also been refined to allow new and exciting design possibilities.

Citizen Eco-Drive 365/BN1014-55E

The designs of the watches are inspired by a quartz watch model with an eye-catching original design launched by Citizen in 1973. This iconic design from half a century ago was carefully studied, adapted, and given a fresh, new interpretation. The lines of the new case utilize the brand’s stainless steel processing and polishing know-how. The dial, used to generate power for the watch, has also been updated using the latest manufacturing techniques.

The limited-edition model features lab-grown rubies, echoing back to the indices of the original 1973 design. The leather strap is produced by an LWG-certified tanner. After 50 years, Citizen’s iconic 1973 quartz model has been reborn as an Eco-Drive watch, reflecting new potential and evolutionary possibilities for watches in a new era.

Regular models

The BN1015-52E offers a modern, streamlined look with an all-black color scheme, and the BN1014-55E features the distinctive silver tones of stainless steel.

The stainless steel case of these distinctive models combines clean, straight lines and flat surfaces with ridgelines at 12 and 6 o’clock that integrate smoothly with the lines of the bracelet.

Citizen Eco-Drive 365/BN1015-52E

The latest manufacturing techniques were used to create the sparkling dial that generates power for the watch. Four types of glittering accents with different colours and sizes were combined to create a surface inspired by an endless starry sky and the innate beauty of our planet. The metal indices are located on the outer ring rather than the dial to give the dial surface a sense of depth and breadth. The vertical lines on the case are accented by the stylish facets on each side and the sleek brass hands.

Limited edition model

The visually appealing ridges of the unique case, the ruby red indices on the eye-catching dial, and the leather strap hark back to the distinctive look of the Citizen Quartz EFA, released in 1973. The indices are accented by four Crescent Vert lab-grown rubies. Each gemstone has superior purity and transparency and a vivid red color with a slightly purplish hue shared by the finest natural rubies. The strap uses LWG-certified leather.

Citizen Eco-Drive 365/BN1010-05E

After 50 years, Citizen’s iconic 1973 quartz model has been reborn as an Eco-Drive watch, reflecting new potential and evolutionary possibilities for watches in a new era.