he Free-D caused an uproar when it was released, and for good reason. By challenging the way things are traditionally done in the watch world, by creating a watch made from 3D printed PA11, SevenFriday has managed to put forth a product that looks like it was shipped in from the future. The Free-D features a layered dial printed in PA11 encased in titanium. This case is held in place by an architectural, skeletal structure made out of that same polyamide. Visually, the Free-D’s influences are clear: space travel, technology and all things alien. Think Back to the Future meets Star Wars but more adult!

This futuristic vision not only influenced the Free-D’s aesthetic; it was also at the core of its design and construction. PA11 is a fully sustainable nylon that is lightweight but nonetheless durable and resilient. Thanks to this, despite the titanium case, the Free-D is comfortable and light without feeling flimsy or delicate. Additionally, the sustainability of the material used in the watch’s construction means SevenFriday can have a clear conscience regarding their environmental impact.

The Free-D Coloured will be available with a pop of neon orange, in a combination of bright yellow and mint green, white and grey with teal accents and lastly the most colourful of them all with white, yellow, blue and fuchsia elements.

This series started with the Free-D 1. Closely related to a space shuttle or rocket ship, the first Free-D came in shades of grey and blue. With the success of the Free-D 1 and growing interest in this eye-catching but admittedly somewhat strange watch, SevenFriday saw the need for a pop of colour. Following the first release, they brought out a version in black, red and, most recently, the Free-D in green. These first three variations were, despite the use of colour, more muted and subtle and still incorporated plenty of the grey PA11.

However, this year SevenFriday is ushering in a new era of the Free-D evolution; the Free-D Coloured, a playful spin on the satellite series. This newest change to the satellite series involves brighter colours and a slightly altered construction. Four colour combinations with attention-grabbing hues were created with changes to the 3D-printed case wings and dial. From UFO greys to futuristic fuchsia, the Free-D’s evolution is a colourful one!

Price: CHF 5,500

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