hree words sum up this new collection:

ICE: colour, accessibility, a nod to luxury - the DNA of the ICE brand.

Digit: new territory for Ice-Watch after more than 16 years of Miyota quartz. This new collection will be followed by many others before the end of the year. Exactly 69 euros is all it takes to treat yourself and your friends: it’s this summer’s ideal watch for the beaches of Ibiza, Saint-Tropez, Knokke or Puerto Banus.

Retro, disco, 1980’s: this collection is like a Dalida or Alan Parsons Project cover by a modern day DJ. It makes us want to dance, and reminds us that we’re still teenagers at heart.

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