ounded in 1737, Favre Leuba has announced its return with an ambitious relaunch plan, unveiling three new collections and 22 new watch references within a price range from 2,250 to 4,375 CHF. Under the leadership of Patrik Hoffmann, a team of watchmaking experts is writing a new chapter in the continuing story of this centuries-old brand. Favre Leuba is positioning itself as a global commercial brand, ready to compete with the big hitters in the industry while remaining true to its Swiss heritage.

The Chief collection comprises two sub-families: Chief Chronograph (41mm) and Chief Date (40mm), with a modernised retro look from the 70s. “We explored our archives to create models inspired by our rich heritage,“emphasises Patrik Hoffmann.”The cornerstone of Favre Leuba’s relaunch is the Chief collection. The original piece that inspired this collection, the 1970 Chrono Valjoux 23 hand-wound, already featured a square-curved case that softened slightly at the four corners.”

Chief Chronograph

The vintage-inspired ‘cushion’ case accentuates its modern sport-chic profile. Within the Chief Chronograph beats the traditional La Joux-Perret L113 chronograph movement, famed for its meticulous finishes, such as a blued column wheel, along with a 60-hour power reserve. The primary point of differentiation of the Chief Date, powered by the La Joux-Perret G100 movement, lies in its textured dial, featuring a stamped tapestry pattern of high-relief hourglasses.

Chief Date

The Deep Blue collection pays homage to the brand’s rich history and technical prowess in the dive watch sector. First introduced in the 1960s, the Deep Blue quickly gained popularity for its robust design coupled with water resistance to a depth of 200 metres, quite a feat for its time. The new collection, representing the ‘diver’ facet of Favre Leuba’s relaunch, presents two flagship models: the Deep Blue Revival (39mm) and the Deep Blue Renaissance (40mm). The former is a faithful reissue of the original 1964 model, while the latter is a modernised, more contemporary version.

Deep Blue Revival

Deep Blue Renaissance

Finally, Favre Leuba’s Sea Sky Chronograph (40mm), available with a black, blue, or sunburst brown dial, includes a tachymeter scale for measuring velocity over a known distance and a telemeter scale for calculating the distance to an event based on sound wave propagation. Inside pulses the prestigious La Joux-Perret L112 automatic chronograph movement, offering a generous power reserve of 60 hours. Visible through a sapphire case back, the movement is lavishly decorated with impeccable finishes such as circular graining, Côtes de Genève stripes, and sunburst patterns.

Sea Sky Chronograph

Price: CHF 2,250-4,375

www.favreleuba.com