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CONTENTS
CURRENT ISSUE
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‘Baseball, Apple Pie and Chevrolet ... Watches’
September 2007
A famous car advertisement jingle used to go: ‘Baseball, apple pie and Chevrolet’. You don't get much more ‘American’ than the Chevrolet brand. What (...)
Vacheron Constantin’s Patrimony Traditionnelle
September 2007
In describing its Patrimony collection, Vacheron Constantin uses a musical metaphor, comparing it to an orchestra leader who makes an outstanding (...)
TAG Heuer’s electro-mechanical Link Calibre S
September 2007
The newly launched Calibre S movement, invented, developed, patented and manufactured by TAG Heuer over a four year period, underlines the (...)
Louis Chevrolet, the legend re-created
September 2007
Louis Chevrolet watches are created in a spirit that evokes the famous car maker. Each model in the FRONTENAC collection has a vintage style, inspired by (...)
A couple more things about the Memoire 1
September 2007
Little by little, according to a planned schedule of teasing that maintains the suspense, we are learning a few more things about the famous (...)
The watchmaking Holy Grail
September 2007
In 1825, the famous Roret Manuel de l’horloger had this to say about oil: “Among the substances used by the watchmaker, oil is the one that occupies (...)
BASELWORLD 2007: The Jacques Lemans World continues growing !
September 2007
Jacques Lemans is now represented in more than 100 countries around the world.
Tissot Goes MotoGP Racing
August 2007
To help broaden brand awareness and leverage its involvement with motorcycle racing's MotoGP, Tissot has begun selling watches at MotoGP racetracks (...)
Fashion first - watches for 2007
August 2007
Business for the watch industry is good, especially on the high-end. But what about the bread and butter of watches, the fashion watches at the (...)
Entry-level sports watches
July 2007
An entry-level sports watch used to be the most basic of the basic – black or plastic with a rubber or plastic strap, a few rudimentary features and (...)
Pierre Kunz - five years and going strong
July 2007
The Pierre Kunz story is an inspiring one to anyone in the watch industry.
Concord gives a glimpse of things to come
July 2007
It has been an eventful 100 years for Concord watches, which were once prized as the official gift of United States Presidents to (...)
IWC’s Da Vinci collection revisited
July 2007
One of the major introductions for IWC at this year's SIHH is the re-launch of the Da Vinci collection.
Parmigiani’s new Kalpa’graph
July 2007
Luxury watch manufacture Parmigiani is releasing its first sporty watch collection, the Kalpa’graph.
Ebel – Still more masculin
July 2007
Ebel continues to enrich its offer intended to re-conquer a masculine audience. Last year, we were able to witness and appreciate the introduction of (...)
Human and watchmaking patrimony
July 2007
Vacheron Constantin plays with a double patrimony, that of humanity, with its ‘Les Masques’, collection and that of its very own heritage, (...)
Montblanc moves upmarket with Minerva
July 2007
The latest creations by the brand highlight its intentions to further develop its in-road into the haut de gamme echelon.
Carl F. Bucherer’s new direction
June 2007
2006 was a big year for the Carl F. Bucherer brand. Not only did the Patravi TravelTec GMT finally get delivered, the brand moved into new offices (...)
Citizen’s Eco-Drive strategy on track
June 2007
Citizen is very clear about the direction it wants to take - with defined goals and a strong vision, the company is out to impress and impress it (...)
The return of the Gefica Safari
June 2007
Gérald Genta presented the first Gefica watch in 1988. Born from a discussion during a Big Five game hunt in Africa, the name stems from the (...)