DISRUPTIONS

Europa Star

DISRUPTIONS

Artificial Intelligence: the next big thing for the watch industry?

Artificial Intelligence: the next big thing for the watch industry?

INTERVIEW

Since the dramatic fall from grace of crypto and NFTs, attention has turned to artificial intelligence. But is AI just the latest in a long line of (...)

SevenFriday: solid expertise in community building

SevenFriday: solid expertise in community building

CASE STUDY

Using blockchain to power an inclusive community, SevenFriday’s spin-off UPO7F will offer its platform and in-house technology as a service to other watch (...)

Jacob & Co. blazes a trail for NFT-crossover watchmaking

Jacob & Co. blazes a trail for NFT-crossover watchmaking

CASE STUDY

Turning NFT art into a GPHG-nominated mechanical watch may not follow the rule book but for CEO Benjamin Arabov that’s the point – the Forbes ‘30 Under 30’ (...)

Dubois et fils: vintage movements tokenised on the blockchain

Dubois et fils: vintage movements tokenised on the blockchain

CASE STUDY

Web3 solutions need not be executed on an industry-wide scale. A small Swiss brand has custom-built itself a blockchain as a ledger for traceability of its (...)

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How TAG Heuer finds new aficionados through tech

How TAG Heuer finds new aficionados through tech

CASE STUDY

Accepting crypto-currencies or launching NFT-enabled watches is just the beginning for tech-savvy CEO Frédéric Arnault, who wants to make TAG Heuer the (...)

Hedging against crypto uncertainty

Hedging against crypto uncertainty

With market crashes and the dramatic downfall of exchange giant FTX dominating the headlines, 2022 ended with the crypto world in chaos. So, are brands and (...)

The metaverse: is it right for the watch world?

The metaverse: is it right for the watch world?

With the metaverse forecast by analysts to generate US$5 trillion in consumer and enterprise value by 2030, its potential seems too big to ignore, and (...)

Is the NFT hype over?

Is the NFT hype over?

WEB3

First a frenzy, then a collapse: the world of NFTs and cryptos has had a tumultuous year. Since then, there has been little news from watch brands on this (...)

Why Louis Erard is going into blockchain and NFTs

Why Louis Erard is going into blockchain and NFTs

INTERVIEW

Digital tokens or “non-fungible tokens” (NFTs), located on the blockchain, have been the subject of considerable hype since a virtual work of art was sold (...)

The many lives of stainless steel

The many lives of stainless steel

RECYCLING

While the lifespan of many timepieces has been extended, thanks to the booming pre-owned market, the concept of recycling is also increasingly being (...)

Blockchain on the move in the watch industry

Blockchain on the move in the watch industry

INTERVIEW

Announcements are coming out about alliances between luxury brands around shared blockchain solutions. One of the most important players on this booming (...)

SevenFriday, a pioneer in digital watch authentication

SevenFriday, a pioneer in digital watch authentication

While there’s been a lot of talk about the application of blockchain technology to guarantee the authenticity of watches, independent brand SevenFriday has (...)

Dimension, sound, light: the digital illusion of reality

Dimension, sound, light: the digital illusion of reality

INNOVATION

To appeal to collectors and beyond, replicating the physical experience online is a new imperative for the watch industry. The Covid-led lockdowns, the (...)

Swiss startup Adresta launches digital watch safe app

Swiss startup Adresta launches digital watch safe app

INNOVATION

ETH spinoff Adresta is officially bringing its digital safe for luxury watches to the Android and iOS app stores, making it ready for worldwide use. The (...)

Watch Angels: a watch incubator is born

Watch Angels: a watch incubator is born

INDUSTRY

We are witnessing the emergence of a new category in the watch industry. The “incubation workshop” is neither licensing nor crowdfunding; it takes (...)

MicroLean Lab: an industrial breakthrough

MicroLean Lab: an industrial breakthrough

INNOVATION

MicroLean Lab, part of HE-Arc Ingénierie, based at St- Imier in the Jura Arc, is in the process of designing a genuine micro-factory that will fit into one (...)

A 100% digital edition of Watches & Wonders in 2021

A 100% digital edition of Watches & Wonders in 2021

SHOWS & FAIRS

In the light of uncertainty amid the current health crisis, the Watches and Wonders Geneva Exhibitor Committee has taken the decision not to hold the (...)

Watches will have their own biometric passports

Watches will have their own biometric passports

INNOVATION

To replace the traditional authenticity papers, Origyn, a new Swiss foundation, is offering biometric recognition of watches by means of a simple (...)

Jacob & Co. The Astronomia Art Phoenix

Jacob & Co. The Astronomia Art Phoenix

WHEN INNOVATION MEANS EXTRAVAGANCE

You have to actually handle this incredible timepiece at least once to fully appreciate its absolute extravagance.

Bovet 1822: The Brainstorm Chapter Two

Bovet 1822: The Brainstorm Chapter Two

WHEN INNOVATION IS A STAGE

Back in 2016, Bovet introduced into their collections a highly innovative, asymmetric case in the shape of an antique writing slope. Here comes a new (...)

Citizen Super TitaniumTM

Citizen Super Titanium^TM

WHEN INNOVATION MEANS MATERIALS

As illustrated on the cover of the lastest edition of Europa Star, in 2020 Citizen is celebrating the fiftieth anniversary of the first titanium (...)

Mauron Musy: a new sealing technology

Mauron Musy: a new sealing technology

WHEN INNOVATION IS WATER-RESISTANCE

Born as a spin-off of a Swiss sub-contractor specialising in exteriors and precision machining for watchmakers, Mauron Musy has built its reputation as (...)

Romain Gauthier: The Insight Micro-Rotor Squelette

Romain Gauthier: The Insight Micro-Rotor Squelette

WHEN INNOVATION IS DECORATION

Exactly 350 hours of anglage and polishing per watch. Or, as one of the anglage specialists at Romain Gauthier puts it, “a genuine test of mental strength. (...)

Girard-Perregaux: The Cosmos Infinity

Girard-Perregaux: The Cosmos Infinity

WHEN INNOVATION MEANS TWO GLOBES

A solar day contains 24 hours. A sidereal day, the exact measurement of celestial time, lasts 23 hours and 56 minutes. To do full justice to this minute (...)