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BASELWORLD EXPERIENCES
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WATCHMAKING 2014 / BASELWORLD - THE BASEL MARATHON
June 2014
A somewhat tired looking exhibitor at Baselworld confided in me that he had calculated he and his staff each cover around three kilometres a day just (...)
WORLDWATCHWEB™ - SOCIAL MEDIA - From Education to Sales Generation, Watch Brands’ Digital Presence Peaks at Baselworld 2014
June 2014
Social Media has altered the way brands are communicating with their customers, rapidly becoming a tool of choice to reach out and interact with them (...)
BASELWORLD: ICE, JUNGLE, SAVANNAH and a US General come to Switzerland
June 2014
Written by Eugene O’Neill in 1939, the play The Iceman Cometh is the story of how Hickey, a blemished but successful salesman, tries in vain to change the (...)
Watch Business / BaselWorld 2014: An Uneasy Feeling...
April 2014
BaselWorld left us with an uneasy feeling this year … in the halls, more munificent ever, the impression was that the industry was cruising, ‘business as (...)
Baselworld 2014 – Brilliance Meets
December 2013
The world’s most significant watch and jewellery show has been skilfully moulded by MCH Group into the most important event for what is today a highly (...)
BABELWORLD
June 2013
430 million Swiss francs for the new building by star architects Herzog & de Meuron, 1,000 new stands constructed by 20,000 people, 3,500 accredited (...)
SOLID FOUNDATIONS at the base of the watchmaking pyramid
June 2013
My planning for BaselWorld saw me in contact with many of the industry’s biggest volume manufacturers. As luck would have it, it was in this very segment (...)
BASELWORLD wasn’t built in a day [Video]
June 2013
At the end of the day, eight if you had the stamina, the question that begs an answer is: was the prestigious BaselWorld 2013 more about architectural (...)
Need to find your way around the new BaselWorld? There’s an app for that!
April 2013
The new BaselWorld app is now available free of charge. The app includes interactive 3D hall plans to help you find your way around the new exhibition (...)
The new BaselWorld
April 2013
For much of life as we have known it, the BaselWorld fair has been a constant, the most important worldwide show in the watch industry. It wasn’t always (...)
New hall complex for BaselWorld completed
February 2013
The construction work on the new BaselWorld exhibition complex has been completed and handed over to MCH Messe Basel on schedule. Construction of the (...)
New halls for BaselWorld 2013 right on schedule
December 2012
The work on completing the new hall complex for the Basel Exhibition is running on schedule. The Watch and Jewellery Show BaselWorld will be opening its (...)
A New & Exciting BaselWorld for 2013
November 2012
From April 25 to May 2, 2013 the world’s biggest and most important event for watches and jewellery is being staged in Basel/Switzerland. BaselWorld is (...)
And so, BaselWorld 2012...? – Part 1
May 2012
The question that we are always asked when returning from BaselWorld can be summed up in a word: “So?” Well, so what happened?
And so, BaselWorld 2012…? – Part 2 [Video]
May 2012
The importance of independent creativity – Christophe Claret, HYT, Harry Winston, TAG Heuer
And so, BaselWorld 2012…? – Part 3
May 2012
Rolex’s buzz – Tudor dives into its past
And so, BaselWorld 2012…? – Part 4
May 2012
The most beautiful and the most simple watch at the show – Patek Philippe, Kari Voutilainen, Seiko, Zenith
And so, BaselWorld 2012…? – Part 5
May 2012
Maurice Lacroix refines its re-positioning – Maurice Lacroix, Raymond Weil, Corum
Monsters, machines, mechanical marvels and masterpieces – Part 1
May 2012
Reminiscences of a BaselWorld that left me somewhat bemused, a little frustrated and, for some inexplicable reason, dissatisfied. Naturally, there were (...)
Monsters, machines, mechanical marvels and masterpieces – Part 2
May 2012
Mechanical marvels – Breitling, Bell & Ross, Maurice Lacroix