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Milus: introducing the Snow Star “Ice Blue”
décembre 2020
Originally created in the 1940s, the Milus Snow Star was designed for US Navy pilots, who carried a box containing a Milus watch and other precious objects (...)
Linde Werdelin and Black Badger partner on the Oktopus Blue Sea
November 2020
During the day, the Oktopus Blue Sea is clean and monochromatic, with a subtle dial and facets on the milky white Alloy Linde Werdelin case. In darkness, (...)
Mido Ocean Star Chronograph: shaped for the seas
November 2020
On the seas, the wildest races abide by one essential rule: speed must be perfectly controlled to master the water’s surface. Mido presents a chronograph (...)
The Longines Legend Diver goes bronze
November 2020
The Legend Diver Watch, an emblematic timepiece from the Longines Heritage segment, is now available in bronze. This warm-toned design gives one of the (...)
Introducing the first connected watch by Tissot
VIDEO
March 2020
For the first time ever, Tissot launches its Tissot T-Touch Connect Solar: a hybrid swiss watch that combines a traditional masterpiece with connected (...)
Delma announces a Swiss nature photo contest
DIVING WATCHES
December 2019
The Lengnau-based brand has come up with an original concept for the launch of its new Shell Star Bronze model: a photo competition with the theme of water (...)
Chopard: the flight of the Alpine Eagle
NEW COLLECTION
October 2019
Launching a new collection is always a delicate exercise. With the Alpine Eagle – inspired by a watch from 1980 – Chopard intends to further expand its range (...)
Mid-range dilemma: quartz or mechanical?
INTERVIEW
September 2019
While volumes for quartz timepieces continue to decrease in the Swiss watch industry, Certina, one of the oldest brands in the mid-range segment, is (...)
Maurice Lacroix’s treasure hunt
GAMIFICATION
May 2019
The Swiss brand keeps up with its playful spirit and organises a new global watch hunt. Participants can win this time a limited edition of the Aikon (...)
Bell & Ross off to the races with Renault F1 partnership
July 2018
The French watchmaker presents a new model of its BR V2-94 R.S.18, a sporty chronograph in a rounded case that’s a departure from previous designs from its (...)
A closer look at the Alpina Seastrong Diver GMT
June 2018
The Swiss brand has introduced six new models to the collection, but are the watches more than just diving instruments?
Rebellion at the World Cup
June 2018
We’re talking about Rebellion the watch brand, not armed resistance, who will be represented in Russia by Nigeria’s head coach Gernot Rohr and his Predator (...)
Introducing the Frederique Constant Vintage Rally Healey Chronograph
June 2018
The Swiss watchmaker continues its partnership with British brand Austin Healy to release three new sporty yet classic chronographs.
Ice-watch’s “steely” resolve to conquer the men’s affordable market
June 2018
The accessible brand is known for its easy-to-buy and easy-to-wear sporty chic watches. For this summer it introduces the new ICE steel collection with a (...)
Frederique Constant and the Riva boats
June 2018
Frederique Constant is once again making waves with the launch of two new Automatic Runabouts, an Italian nautical inspiration, pays tribute to the 1920’s (...)
Bell & Ross (really) takes off to the skies
April 2018
The watchmaker has designed its very own plane, the BR-Bird, which inspires two new Racing Bird watches: a new three-hand and chronograph (...)
Vacheron Constantin revisits its Overseas collection
April 2018
Sporting new black dials, the latest from the Overseas collection – including an automatic and chronograph model - make a powerful statement, both in style (...)
From Russia with love, Hublot introduces first connected Big Bang watch
Baselworld 2018
March 2018
The Big Bang Referee 2018 FIFA World Cup Russia is a professional grade football referee watch. But will it actually have traction among the wider public (...)
Swatch takes a dive for Summer 2018
March 2018
The new timepieces of the Mediterranean Views collection are a fun take on the summer season. But what are these “fast fashion” watches (...)
ZRC and the North West passage
TRAVEL WATCHES
March 2018
Kickstarter can kick very far... And French watch brand ZRC knows it. It has raised more than half a million Swiss francs on the crowdfunding platform, in (...)