editorials


EUROPA STAR, the seismograph of the world’s watch market

January 2014


Europa Star occupies a unique position in the galaxy of watchmaking media: that of the indispensable business magazine of reference. We speak to the entire global watch industry community through our dense network of continental and international print editions, which are addressed personally to our subscribers in over 160 countries, as well as our dedicated websites and aim to be a veritable seismograph of the international watch markets. To do so, Europa Star is constantly adapting its methods to its ambitions. This is not a revolution but a constant evolution, as the progressive changes to our print and digital editions show.

EUROPA STAR, the seismograph of the world's watch market

A new, dynamic layout
We have adapted the layout of our print editions in order to give our readers a cross-sectional and analytical look at the profound changes that the watch industry is undergoing across the world. Compact, dynamic, in-depth, easily readable and richly illustrated, this new layout puts the news into perspective every two months, looking to go beyond the immediate in order to take a closer look at what is happening in the watch industry and confront, compare and evaluate the different strategies, actions and products from watch brands around the world.

A website at the forefront of technology
Our new website, launched in December, has been designed using the latest RWD (Responsive Web Design) technology and offers a clear presentation. Regardless of the device used to view it, whether a smartphone, tablet, laptop, notebook or desktop computer, the new europastar.com website adapts automatically to the screen and its resolution. Text, image, video and advertising are arranged flexibly and their size adapted automatically to offer every visitor the best possible viewing experience; it’s a new site that is totally mobile. Its unrivalled content is updated daily with the latest news, in-depth articles, analyses, editorials – all clearly structured and easily accessible. We have also improved the structure of, and access to, our impressive archives. This research tool is made even more effective by our exhaustive directory of over 500 international brands with their contact details, their products and all the articles we have published about them.

We are convinced that these changes cement our position as the leading reference for business news in the watch industry and will serve you the information you need in the best format for you.

Source: Europa Star December - January 2013/14 Magazine Issue