Under the impetus of Thierry Nataf, Zenith is engaged on a double ‘mission’: remodelling its machinery and tools and re-conquering its place amongst the great Swiss ‘manufactures’. We can witness the new collections recently presented that plunge their roots in the history of the company but seek to revive through intense work on details and a wealth of finish. A classicism adapted to contemporary canons. At the heart of this revival the magnificent El Primero movement, in which an opening in the dial reveals the balance, the escapement wheel, the pallets and the second wheel.
But Zenith is gambling also on the appeal of mechanical watches to women with the diamond-set ChronoMaster Star collection, coloured and animated by dancing indices inspired by a typeface from the 1920s.
Last but no least, with the new Vintage 1965, Zenith shows its dynamism by re-editing a watch created for the 100 years of the manufacture, equipped at present by a Calibre 670 movement created in 1994.