While the great mass of high-end watchmaking was being held at the SIHH, not far from Geneva airport, you had to wander around the grand hotels along the shores of the lake or the nearby factories to complete this seasonal harvest.
Despite the cancellation of the GTE (read our editorial in Europa Star 6/13), a number of brands had come to Geneva to take advantage of the presence of around 1,300 journalists and several thousand people from the trade (agents, distributors and retailers who were more or less “captive”).
An overview.

Click on each title to discover more about De Bethune, F.P. Journe, Hublot and Christophe Claret at the Geneva Shows:

DE BETHUNE at the summit

F.P. JOURNE breaks the taboo of quartz

HUBLOT, the luxury Swatch

CHRISTOPE CLARET bluffs everyone with his poker

Source: Europa Star February - March 2014 Magazine Issue