The revival of the mechanical watch over the past years has also been accompanied by better informed consumers, an increase in the number of watch enthusiasts and the quest for something original at an affordable price.
In keeping with the consumer’s change of demand, Louis Erard has transformed almost everything to cater for this expanding market and now offers a collection of timepieces consisting entirely of mechanical watches with a core range that sells between 600 and 2000 Swiss francs.
The brand offers collections that include power reserve indicator, regulator and day/date chronographs, some of the models will have exclusive Louis Erard movements.
Established in Le Noirment, the Louis Erard company has its own assembly workshops, a team of skilled watchmakers and prides itself on its all-important client service and after-sales service policies.

Photo: 1931 RÉSERVE DE MARCHE
Stainless steel or pink PVD watch equipped with a modified manual winding Peseux 7001 movement. Hours, minutes, small seconds at 6 o’clock, power reserve indicator at 10 o’clock, sapphire crystal, water-resistant to 50 metres.

REGULATOR RÉSERVE DE MARCHE
Stainless steel watch equipped with a modified manual winding Peseux 7001 movement. Hours, minutes, seconds at 6 o’clock, power reserve indicator at 9 o’clock, silver or black dial, sapphire crystal, water-resistant to 50 metres.