Citizen is very clear about the direction it wants to take - with defined goals and a strong vision, the company is out to impress and impress it does.

A concrete strategy to have 80% of its watches equipped with the user-friendly Eco-Drive movement by the end of 2008 is well on track, and its vision ‘to contribute to and strive to be loved by people’ can be clearly seen in the new models that were presented at BaselWorld this spring. The company has also re-organized itself to streamline operations, from product development and manufacturing, all the way through to the sales and after-sales, allowing the company to better fulfil the needs of the market.

Citizen’s Eco-Drive movement is present in all of the company’s latest models. This practical movement is powered by the light which makes it a perpetual power source that is not only easy-to-use, but is also ecologically friendly as it doesn’t require any batteries that need to be discarded later. The light is certainly shining in and on Citizen’s latest offerings, which are technically, and visually striking.


Global Radio Controlled Watch (Cal.U600) SUPER SKYHAWK



The Eco-Drive global radio controlled watch featuring world time is able to receive standard time radio waves transmitted in Germany, the United States, and Japan. By choosing the local area, the watch automatically captures transmissions from the nearest station.

The design, inspired by aeronautical gauges, has been created to appeal to active world travellers.

The watch shows the home time with home city, UTC time, power reserve indicator, and local time with its city, as well as the date. 43 cities and 29 time zones. The home time and the local time display are instantly interchangeable making the trip through different time zones more convenient.

Additional features include an aviation slide rule, alarm, chronograph, timer and light.


Radio Controlled Watches
Citizen was a pioneer in the use of light as a power source and were also the first to introduce high quality all metal cases for radio controlled watches.



Cal. E670
This is a sport type radio controlled watch with multi-functions such as chronograph, alarm, and more. This model is a flagship embodying all of Citizen’s advanced technology.

Cal. H466
This is a pilot’s watch with a distinctive aviation slide rule.
This aviator watch is getting a lot of attention from all over the world due to its unique design.

Cal. H106
This model has day and date displays, with a focus on being user friendly for everyday use.

Cal. H330
This elegant ladies model is impressively diminutive in size. Since the announcement of the smallest radio controlled movement with Eco-Drive, Citizen has pursued elegance within its ladies watch category.


Twin Date Perpetual Calendar (Cal. E310)



This year, Citizen Watch Company Limited announced the introduction of the Eco-Drive perpetual calendar watch featuring a big date display with two discs.

The unique feature of this watch is the large size date display in the centre of the face. Thanks to the unconventional combination of two different size discs, the date is easily seen.

Two individual motors control each disc respectively. By adjusting the time difference over a 24-hour period, the date will automatically change according to the movement of the hour hand. The same is true whether advancing or reversing time. Therefore, even if travelling in different time zones, it is possible to easily adjust the time. The watch has easy to see hour and minute hands, a small second hand and a 24-hour hand.


Complication series
Citizen Watch Company Limited has brought in many watches that fuse complicated functionality into refined style.



Cal.G900
Eco-Drive Minute Repeater, this revolutionary watch transforms light, which is a natural resource, into energy that activates a time announcing chime.

Cal. E870
Eco-Drive Perpetual Calendar offers the convenience of never having to adjust the date at the end of the month. It recharges continuously in any kind of light to run forever. This watch also features an alarm and local time. Functions can be changed by use of the crown.

Cal.H570
This watch features a unique asymmetrical design placing the minute measuring display on the semicircular shape. The distinctive look is enhanced by the combination of a simple case design, elegant metal band, and unique face.



PROMASTER Aqualand Eco-Drive (Cal. U101)



Aqualand Eco-Drive is the first light powered diving watch in the world with an analogue depth metre. Well designed and functional, this is the top model of the Citizen diver’s watches.

The watch starts measuring and keeping logs for depth, temperature, and diving duration as soon as it is immersed in water. The minute hand shows the diving duration that is automatically reset to the 12 o’clock position so that reading the elapsed time is easier. This feature makes for an innovative design without the register ring.

Bold asymmetrical form and coloration express the advanced features of the watch. The watch does not get in the way of the diver’s hand motion due to less protrusion at the 3 o’clock position. The cylinder shaped water depth sensor at the 9 o’clock position is a distinguished symbol of Aqualand. The arc shaped water depth display placed on the left side of the face enhances the joy of diving.

This watch also features a power reserve indicator for worry-free diving by checking the battery level before diving.


Sports Watches
In the sports watch category where precision and reliability are critical, Citizen Watch Company Limited offers a variety of models that suits every occasion.



Cal. E210
Cal. E210 the Ultimate Chronograph offers distinctive clicks of the push buttons that assure functionality and reliability. The hand movements on 1/5 second measuring and instantaneous ‘0’ position return give you a dynamic feel. The crown at the 8 o’clock position can easily control the alarm settings including on/off setting.

Cal. B873 & Cal. E168
Citizen’s Eco-Drive diver’s watches have a wide variety with 300 metre water resistance and with 200 metre water resistance. You can choose either one according to needs. Both watches meet the ISO standard for water resistance. These light powered Eco-Drive watches do not run out of power while you dive if they are exposed to enough light source beforehand. The original Citizen design expresses the active life style of divers.


Source: Europa Star 2007