Last year, during my BaselWorld appointment with Tissot, they just kept bringing out new watches, each one remarkable and worthy of coverage, and this year seems no different.
Following up on the success of the Sea-Touch is the Sailing Touch, for both men and women. This new watch uses Tissot’s unique tactile crystal and integrates dedicated sailing functions, including a practical tool for ascertaining weather patterns, a histogram to show conditions of the preceding six hours, a tool to measure relative pressure with the hands displaying the forecast tendency, a tide calculator with the hands and the display indicating the time of low or high tide, a regatta countdown for the crucial ten minutes leading up to the start, using convenient sonic beeps combined with the digital display, a device to measure speed over distance, as well as the traditional T-Touch features like a compass, two alarms, a perpetual calendar and a backlight – oh, and it tells the time too, in two time zones. In addition, the watch case and pushers have been redesigned with a nautical theme, including special visual cues, like the blue LCD background that speaks of the sea and the red tipped hands that evoke nautical flags. The men’s version features a red bezel, while the women’s is a striking blue.




SAILING TOUCH



TISSOT GLAM SPORT DANICA PATRICK LIMITED 2010


Next on the line up: Tissot is mining its history with the Visodate 1957 Automatic, an updated version of a classic Tissot timepiece. True to its traditional functions, the day and date of this watch are easily visible, and historical Tissot logos on the dial and heritage buckle ensure that the origins of innovation are remembered.
In another nod to history, Tissot is introducing the Tissot PRS 516 Chrono Auto Valjoux, based on the PRS 516 which the brand considers a timekeeping legend. The 45mm watch utilizes styling cues from the original, including the steel bracelet or leather strap with cut out circles, while updating it for today’s customer. This new series also offers a three-hand automatic version, as well as five quartz models with 42 mm cases.




PRS 516 AUTOMATIC



VISODATE 1957 AUTOMATIC


Two new limited editions were released in time for our deadline, including the Tissot Glam Sport Danica Patrick Limited 2010 (featuring 25 diamonds) and the 2010 T-Race MotoGP Limited Edition (which includes in the helmet presentation box a set of authentic motorcycle grips).
To complement the new watches, as well as those already in the collection, Tissot is also introducing a brand new advertising campaign, designed to make luxury watches more accessible by showing its ambassadors doing activities associated with the watches (like Danica Patrick SCUBA diving with the Sea-Touch). Called ‘In touch with your time’, this black and white print campaign originates from Los Angeles-based art and fashion photographer Jeff Burton and has been created by the agency SelectNY.


Source: Europa Star April - May 2010 Magazine Issue