Gc is celebrating its 15th year in business in 2012, and the growth the brand has experienced is phenomenal. “Our Gc brand is very new and yet we have come a long way in our fifteen years to become one of the top ten Swiss Made watch brands in terms of units sold,” says Cindy Livingston, president and CEO, Gc. “What makes our brand special is that everything we do, we do with passion and a belief in our brand and in our desire to offer ‘Smart Luxury’ to our customer.”

Speaking of watches
Here are the three big introductions from Gc for this BaselWorld:

Gc Sport Class XL-S Glam Matte
Gc is introducing this all black ladies’ timepiece with case and bracelet in high-tech ceramic with a matte finish. The XL-S Glam is a fashionable timepiece with a 36 mm case, equipped with a Swiss Made movement, including two counters indicating the date at three and the day at nine o’clock. The unique bezel design with metallised black crystal inserts between the 10-minute markers offers a tone on tone contrast for added interest and a deep sheen to the all-black matte look.

Cindy Livingston, GC SPORT CLASS XL-S GLAM MATTE

Gc Classica Automatic
With the Gc Classica Automatic, Gc expands its offering of Swiss Made mechanical timepieces for men into an integral part of the Gc Classic Collection. The Swiss automatic movement can be admired through a refined crescent-shaped dial opening between six and nine as well as through its transparent case back. The 42mm Gc Classica Automatic is available in a variety of different colours and material combinations ranging from polished, brushed, black PVD coated or rose gold PVD accentuated 316L stainless-steel cases combined with soft croco-embossed Italian leather straps with a folding clasp or a smooth stainless-steel bracelet with a double pushbutton folding clasp.

Gc-3 Aqua Sport Colour Boost
Gc’s first watch water resistant to 300 metres, the Gc-3 Aqua Sport Colour Boost, combines bold design and colours with Swiss Made precision. This 44mm timepiece is available in five different executions with tachymeter rings, numerals and indices in blue, yellow, white, green or red.

GC CLASSICA AUTOMATIC, GC-3 AQUA SPORT COLOUR BOOST

The future
2012 and beyond looks good for Gc. “We are pleased to say that our Gc business is strong and planning for continuing growth over the next five years,” Livingston details. “We had record results in 2011 and we have big plans for Gc over the next 5 years, with great ideas for product and new categories—along with a major expansion for our boutiques. I believe we can double our business before the decade is over, which will certainly position us as a major player in the Swiss watch industry.”

Source: Europa Star April - May 2012 Magazine Issue