Iconic American designer David Yurman’s son, Evan Yurman, is in charge of watches for the company and he has been doing a phenomenal job. The introduction of the David Yurman Classic collection really put watches on the map for the famous brand, and this year sees the Classic introduced in a ceramic version for ladies. Yurman’s classic cable design, a signature for the brand, is integrated into the case design, and ceramic, steel and diamonds combine for an elegant and sleek timepiece.

In addition, David Yurman introduced a new Steel and Rose Gold Classic at BaselWorld.

“We are looking to continue creating fine Swiss timepieces with a modern American design aesthetic,” says Evan Yurman. “We always focus on design and quality, ultimately offering consumers a product that is current yet timeless.” “As we’re still quite new to the timepiece market, we look forward to making our mark on the industry, much like we did with our jewellery,” he continues. “We have a fresh point of view and obsessively focus our energy on product design; each and every minute detail. I am happy to say, we’ve received a strong response overall to our watches and business is great.”

Source: Europa Star April - May 2012 Magazine Issue