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SIHH Preview - ENDEAVOUR SMALL SECONDS BRYAN FERRY by H. Moser & Cie

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January 2016


A Gently Eccentric Dandy, Roxy Music Style

We all know Bryan Ferry, the English gentleman rocker with the nonchalant charm of a Las Vegas crooner. His air of elegant self-possession, seasoned with a whiff of arrogance, is shared by H. Moser & Cie and Edouard Meylan, its youthful and effortlessly well-groomed CEO. Together, they dreamed up the ENDEAVOUR SMALL SECONDS BRYAN FERRY, an unapologetically retro watch that draws its vintage inspiration from the back catalogue of the Schaffhausen manufacture. Hours, minutes and small seconds on a matt lacquered white dial, minutes track, blued hands, voluptuous Arabic numerals, splashes of red, a rose gold case, brown calfskin strap and manually-wound manufacture movement: what could be more authentically elegant? There’s one further touch of tasteful understatement: at 6 o’clock, the discreet legend ‘Bryan Ferry’ in red replaces the usual ‘Swiss made’ (red, as we hardly need mention, being the preferred shade for a gentleman’s socks).

Source: Europa Star December/January 2016 Magazine Issue