After jewellery in Spring 2004, Cacharel is confirming its launch in the jewellery-watch world with a collection of watches, designed and manufactured with the collaboration of Christian Bernard group.
The story of the brand began in 1962 when the designer from Provence decided to create his women’s ready-to-wear label, giving it the name of a bird from Camargue.
Creativity, femininity and daring characterise this first watch collection, punctuated with original pieces. Like the world of fashion and dreams, it is oriented towards young (in spirit not necessarily age), dynamic and urban women who are interested in and sensitive to fashion.
Each model bares reference to ready-to-wear and accessories: the watchstrap fabrics are all exclusively Cacharel and are only available in limited edition; the buckles use the same designs as the luggage and bags; the lining and the dials play with the label’s colour codes: ice blue for freshness and optimism and chocolate brown to illustrate the timeless character of the label.
Three creative spirits prevailed at the launch of this collection:
“Design” line and “Origins” line
The spirit of “Design”
Modern femininity in an expressive and contemporary style, for this design line with pure and simple elegance; these minimalist, glamorous and soft models bring to life all the sensuality of the Cacharel woman. The refined alliance between materials and shapes evokes dressmaking ateliers.
The spirit of “Origins”
Revisiting Cacherel memories and the flowers of famous Liberty prints, this line perfectly illustrates the sentimental and romantic spirit of the label, where lightness, femininity and softness express nostalgia for dreams and the past. The label rekindles its links with origins and modernism through materials, shapes and decoration on the cases, straps and dials.
“Pop” line
The spirit of “Pop”
A daring and fun line in a truly Cacharel style where the shimmering colours of the fabric straps and a graphic design provide the freshness and fun. The straps follow the ready-to-wear trends and deserve their own catwalk. Creative and accessible models for modern women who follow fashion whilst imposing their style, carried by the optimism of youth.
Source: Emotionfrance.com Press Release
www.emotionfrance.com
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(Please Credit europastar.com)