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The Good Design Award 2005 goes to the Rado V10K

November 2005



The Rado V10K has been awarded with the prestigious Japanese Good Design Award 2005. The Good Design Award is Japan’s only comprehensive system for evaluating and recognizing design. The Rado V10K is the only European watch to win the Good Design Award 2005.

The Good Design Selection System has been established by the Ministry of International Trade and Industry of Japan in 1957. The 2005 Good Design Award selected 1,158 award winners from among 3,010 entries from different product categories that were subject to screening. The Good Design Awards Jury was chaired by the world-renowned industrial designer Toshiyuki Kita.


Rado


The Rado V10K's decisive factors for winning this award were its outstanding and innovative design concept and manufacturing process. In addition, perfect harmony of form and high-tech materials are the qualities that sets all Rado watches apart.

Given a clear, striking form by Rado designers has transformed the Rado V10K in a worldwide innovation. The abbreviation V10K stands for Vickers 10,000. Vickers is a scale of hardness used particularly in material technology and determines the hardness of materials. 10,000 Vickers is the ultimate value that only diamonds attain because only diamonds can scratch all other materials. It is this ultimate value that Rado has taken as a yardstick by creating the hardest watch in the world.


The Rado V10K previously has won numerous international design awards:

2005: the 'iF design' award CHINA 2005 for outstanding design quality, choice of materials and innovation

2005: the DESIGN PLUS Material Vision 2005, from the German Design Council - Rat für Formgebung.

2003 the 'reddot' award for the highest quality of design from the world famous German North Rhine-Westphalia Design Center.

2002 the 'Good Design Award' from the Chicago Athenaeum: Museum of Architecture and Design.


Source : RADO

www.rado.com

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(Credit europastar.com).