Posh shopping street Rodeo Drive has a new resident: Swatch brand Omega opened its first U.S. boutique on the street last week.

The luxury watch brand will host a ribbon-cutting ceremony for the store Thursday March 23. Omega's new 16,000-square-foot space sits between existing Coach and Tod's stores.

The brand will follow up the store with other openings in major markets throughout the country, with New York next on the list, according to spokeswoman Danielle Martinetti. However, she says the company does not have an exact timeline for future store openings.


Source: Nationaljeweler.com

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