Maurice Lacroix presents its first own manufacture movement at BASELWORLD. The exclusive ML 106 chronograph calibre was introduced at a press event in Hall 1. Patricia Schmid, the Swiss model who is internationally much in demand, was also a guest at the press conference, and she will be the new face of Maurice Lacroix for the brand’s high-end ladies collections.





The ML 106 calibre is a premiere for the renowned Swiss watch brand Maurice Lacroix. The exclusive chronograph movement is the first that was completely conceived and developed in the technical engineering department at Saignelégier in Switzerland’s Jura Mountains. It combines traditional elements as a column-wheel with an innovative lever mechanism for stopping and resetting the chronograph to zero, a patent for this lever is already pending. A new and promising era begins for the brand with this manufacture movement.
Philippe C. Merk, CEO at Maurice Lacroix, personally presented the calibre during the official media day at BASELWORLD on March 29. “The development of our first own manufacture movement took three years; behind it stands a great deal of expertise, watchmaking skill, and, above all, close collaboration among our experienced specialists,” emphasized Merk.
This masterly teamwork during development as well as when creating the many tiny individual parts in a mechanical movement was underscored through the performance of nine dancers during the presentation. On a stage especially set up for the event, the complicated choreography symbolized the sophisticated functions of a mechanical watch.

Source: Maurice Lacroix

www.mauricelacroix.com