A top model amongst the flowers: the new Saint Honoré advertising visuals focus on elegance, colour and imagination.


When advertising watches, Saint Honoré feels that the artwork should reflect the brand’s DNA. This task is especially difficult considering that the campaign also needs to adapt to such diverse markets as Japan, China, Middle East, United States and Europe.





Previewed at Baselworld 2006, this campaign was very well acclaimed. The advertisements stage top model Esther Lenhard in an almost dreamlike vegetal environment. The visual concept aims to be adaptable to the lines and features of each style in the range and also reinforce the brand’s identity of being the meeting point between fashion and watchmaking.

The campaign is the work of the Parker + Parker agency, with photography by Sébastien Cottereau.

www.saint-honore-paris.com

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