Hublot is the first watch company to launch its own television channel – Hublot TV. Jean-Claude Biver, CEO of Hublot watches, was determined not to miss this historic opportunity.

With a strong presence on the net for more than a year, Hublot decided to take the plunge and develop its own television channel using a revolutionary concept: the first TV channel dedicated to a watch brand, enabling all watchmaking enthusiasts and collectors to enter into the world of the Hublot brand in a lively, informative and intimate way.

‘Be different, be the first’ is the watchword at Hublot with this television channel that will broadcast Hublot programmes around the clock, seven days a week. With full screen vision and exceptional image quality, the channel is run directly from the web site and can be viewed anywhere in the world. Hublot TV was launched on June 5th, 2006 during the FT Luxury Summit in Las Vegas, where Jean-Claude Biver has been invited to make a speech on the Rationalization of Luxury.







A television channel dedicated to a single brand may seem strange to specialists in the world of conventional television, accustomed to generalist channels, but this channel has an advantage that no other can offer – exclusive programmes covering a niche theme. Hublot therefore needs to identify the key themes and present its latest watches. It also provides an opportunity to tell its clients about sponsored events throughout the year and everything that affects the world of Hublot.

Internet television is more than a distant technician’s dream. For several months now it has been possible to receive full screen television on a computer screen at bit rates as low as 400kb. Better still, a revolutionary technological advance now allows anyone to create his own television channel, with a potential audience of 400 million viewers with ADSL internet access throughout the world.

To develop this channel, Hublot commissioned WBBS S.A. an international company based in Zoug, Switzerland, that develops television on the net, broadband television, and creates channels for companies and institutions.

The broadband is the fourth television broadcast network after terrestrial antennas, the cable and satellite. Thanks to Internet technology, broadband costs less than traditional television, and for the first time in media history, a television channel is in global reach. At the end of 2004 Switzerland had 1,245,000 broadband subscribers, representing 40% of households and an increase of 48.7% compared with the previous year. Today 30% of the population of Western Europe already uses broadband at home.

This figure is expected to rise to 45% in 2007. It is currently estimated that 390 million people worldwide use the Internet with a broadband connection.

Jean-Claude Biver, CEO of Hublot, has already hired three independent journalist reporters (IRJ), one in Europe, one in Asia and one in America, who will regularly send images from Hublot around the world in order to have constant Hublot news Live.

Selection of Hublot programmes

Hublot presentation
Collections
New products
Interviews with Jean-Claude Biver
Nautical events:

 Hublot Palma Vela

 Monaco Classic Week

 La Solitaire Le Figaro

 Wally Class
Sponsoring
Events around the world
International awards
Celebrities
Hublot at the cinema
News Live
Etc.


Source: Hublot

www.hublot.ch

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