Patek Philippe launches its online advertising campaign. A unique concept created to engage and inform the target audience; each day for one month Patek Philippe presents a Patek Philippe fact in the form of questions and answers. The facts span the history of Patek Philippe from ‘What was the most expensive timepiece ever sold?’ to ‘How do you go from Tokyo to New York in less than 10 seconds?’



The banners were created specifically to embrace the assets of the internet media, to engage the target to encourage interaction with the brand and to deepen the brand experience. The answers are brought to life with unique video footage.

This first online campaign will run for one month on four international websites, ft.com, economist.com, newsweek.com and iht.com and can be found on selected pages in Newsweek, International Herald Tribune, The Financial Times and the Economist.

Newsweek:
www.newsweek.com/id/38204
www.newsweek.com/id/57425

IHT :
www.iht.com/pages/business/index.php
www.iht.com/pages/arts/index.php

FT (subscribers only):
www.ft.com/world
www.ft.com/companies

The Economist (subscribers only):
www.economist.com/world/
www.economist.com/business/
www.economist.com/finance/


Source: Patek Philippe

www.patek.com

Contact: [email protected]
(Please credit europastar.com)