Eurostar Diamonds International has announced today that it will launch its $2 million annual B2B marketing campaign at BaselWorld 2008. A pre-show advertising burst is already well underway.

The high-profile campaign features the ‘360˚ Eurostar: Trusted by the World’s Most Prestigious Watch & Jewellery Brands’ positioning, which highlights the company’s strong market reputation and strategic competencies in precision diamond manufacturing and marketing.

Kaushik Mehta, Chairman of Eurostar, commented: “Over the years, Eurostar has gained the trust of the world’s most prestigious watch and jewellery brands. This trust has enabled us to establish 360˚ relationships with leading downstream B2C brands and retailers, including the world’s top ten luxury watch and jewellery houses. The solid infrastructure behind our brand promise is the driving force behind this success because it enables us to continually stand by our word to our clients. This commitment reflects both our heritage and our future strategy.”

In addition to brilliant creative, extensive media planning forms the backbone of the new campaign. With over 50 outside back covers in leading industry publications worldwide as well as exclusive online roadblock advertising on key industry Web sites, the campaign is set to solidify an already strong brand message for a rapidly growing industry leader.


Whilst Eurostar does not have a direct B2C marketing strategy and has no intention to launch one any time in the foreseeable future, the company clearly has longstanding strategic partnerships both upstream and downstream. Being a Sightholder, Eurostar sources rough diamonds directly from the most reputable sources such as the Diamond Trading Company International and the Diamond Trading Company Botswana (both part of the De Beers Group), as well as BHP Billiton, Rio Tinto Diamonds, and ALROSA.

After processing the diamonds to the highest industry standards, Eurostar then distributes its polished diamonds to luxury brand houses worldwide. Eurostar polishes over 2.5 million carats of the highest quality loose diamonds annually.

Eurostar consistently ranks amongst the fastest growing diamond companies in the world and its turnover has roughly doubled since 2001. Named Belgium’s # 1 value-adding diamond company for five consecutive years, Eurostar now has over $1 billion in revenues annually and employs over 10,000 professionals globally.

Source: Eurostar Diamonds Traders N.V.
www.eurostardiamond.com