Carl F. Bucherer now also in Beijing, Hong Kong and Macao.

Carl F. Bucherer opened three new boutiques in Beijing, Hong Kong and Macao, with festive ceremonies and an exclusive gala-evening. The independent watch manufacturer with its headquarters in Lucerne is expanding its investment in the emerging Chinese market with these sales facilities.

In a short space of time, Carl F. Bucherer has positioned itself exceptionally well in the Chinese market. In the watch segment above 4,500 Swiss francs, every sixth watch sold is a model from the independent watch manufacturer with its headquarters in Lucerne. This is reason enough for Carl F. Bucherer to invest further in this emerging region with the opening of new boutiques in Beijing, Hong Kong and Macao.

The new Carl F. Bucherer boutique is situated among international luxury brands in the famous Wangfujing commercial centre, welcoming customers on two floors with a floor space of around 90 m2.

The opening ceremony welcomed 80 media representatives and selected guests took part in the press conference with the traditional Chinese lion dance, followed by a tour of the sales facilities. As well as the current Carl F. Bucherer models, timepieces from the brand’s almost ninety year history were
on display.

In the evening, there followed a gala-dinner in the new five- star Beijing Millennium Hotel. Among the hosts at the opening event were JÖrg G. Bucherer, who is part of the family’s third generation to manage the Bucherer group, and Thomas Morf, CEO of Carl F. Bucherer.

During the evening, Carl F. Bucherer auctioned off an Alacria, a Manero Perpetual and a Manero Tribute to MaBu. The proceeds were donated to the Lifeline Express Program, a hospital train which carries out eye operations throughout China’s poorest regions.

Carl F. Bucherer boutiques also opened their doors in both Hong Kong and the neighboring former Portuguese colony of Macao. The brand now has four of its own sales locations, including the boutique in Dubai, which has been open for business since the beginning of 2008.

Source: Carl F. Bucherer
www.carl-f-bucherer.com

Contact: [email protected]
(Please credit europastar.com)