Private Swiss investment group acquires key business parts of the Hong Kong watch and jewellery group EganaGoldpfeil and obtains the worldwide manufacturing and distribution licenses for the Esprit and Puma brands

Through the newly established watch and jewellery company, Mywa, a private investor group has recently acquired the key parts of the insolvent EganaGoldpfeil Group in Hong Kong and China. At the same time, the brand owners of Esprit (timepieces and jewellery) and Puma (timepieces) have transferred the worldwide licenses for the manufacturing and marketing of these product groups to Mywa.

This ends almost two years of financial crisis of the once very successful Egana Goldpfeil Group. Thereby the continuation of the business in a new firm with 170 employees in HK under the professional management of Daniel Blunschi as COO and with the ownership by an investor group with deep industry knowledge is secured. The current CEO Michael Poix will continue to be available to the group as a consultant.

The principal shareholders of the group are André and Ronnie Bernheim, owners of the Swiss Mondaine Watch Group and Adrian T. Keller, Chairman of DKSH, the leading Market Expansion Company in Asia, and a principal shareholder of the Diethelm Keller Group. In addition an international Investor group with significant experience in the jewellery business join the shareholder group.

Ronnie Bernheim, the acting General Manager of Mywa, stated upon the signing of the agreement: “Mywa will straight away go to work to run a successful business. With management and staff that has proven itself under extremely difficult conditions the strong brands, backed by a solid production base, will be quickly establish themselves again as market leaders. Mywa is now looking at acquiring or developing swiftly a European distribution organisation to complement the international network. The company's new European Headquarters will be located in Switzerland”.

Source: MYWA Swiss Watch & Jewellery (Far East) Limited

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