The Gebson watch company was launched recently with a first collection that brings together cultural symbolisms and 100% Swiss made watchmaking art. Based in Neuchâtel, this new brand has also launched a comprehensive website www.gebson.com.

Human relationship at the heart of Gebson

This new brand was founded in 2007. It is part of the Geb Group Ltd that has belonged to the same family for three generations and is renowned for making complex cases. The idea came from several private clients and collectors who were looking for exceptional and highly emotional timepieces. The sales of these über-premium wristwatches - either unique pieces or limited editions of a maximum of eight watches - have mainly taken place between the brand and its exclusive customers, without the help of intermediaries.



Between art and technique

Gebson's creations gather local artistic references, cultural symbolisms and historical traditions. For its first collection, the brand has drawn inspiration from the Chinese culture with its more than 5,000 years of history. Mixing the ancestral crafting techniques of “champlevé” enamel (a gold dial plate engraved by hand and decorated with enamel) or of enamel painting with highly skilled gem setting techniques (diamonds, sapphires, garnets and other coloured precious gems) and different precious materials (white and rose gold), these timepieces, equipped with Swiss automatic movements, are made to seduce art lovers who aspire to carry a mechanical wristwatch made in the purest Swiss watchmaking tradition.



Source: Gebson/Swisstime
www.gebson.com
Contact:[email protected]

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