The male heir of the House of Savoy is the new protagonist of the Brosway Watches advertising campaign “About you”. The features of Brosway he appreciates are the elegance and the simplicity. This is the reason why he is the new face of Oblò Collection.



His face is joung and spontaneous. A regal profile to promote the Oblò Collection of Brosway. The new testimonial, the Italian Prince Emanuele Filiberto Of Savoy, will wear Oblò watches for the next year.

It is not a change of trend within Brosway communication strategy “About you”, but a statement of its new style. Though the “About you” advertising campaign chooses real people, far from the showbiz, Brosway selects a famous person, deprived of fame and deep into real daily life, who wants to talk about himself.



The new face of the Oblò Collection is simply someone who tells about his life, about his passions and secrets. A common person who, through the jewels, tells to everybody who is and what he does.

In this case, a man, the Prince Emanuele Filiberto of Savoy who, behind his famous birth, wants to tell his real and personal story. A man who lives between Rome, Paris and Geneva. Nevertheless, he really feels at home when he spends time with his family. A man who likes the simple things of life, an interesting book, going to the beach or to the stadium.

Source: Brosway
www.brosway.com
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