Tissot's former head of sports sponsorship, Bernie Schreiber, has just opened his own consultancy, InsidEdge. Having been a champion motorcyclist, a sponsored athlete, a brand ambassador, a sports sponsorship manager for worldwide companies, Schreiber is now poised to offer his expertise to brands and retailers in the watch industry. Schreiber has worked with some of the major sports organizations, leagues and governing bodies, including the Olympic Games, the Asian Games, IIHF Ice Hockey, MotoGP, UCI Cycling, FIE Fencing, NASCAR, Australian Football League (AFL), International Basketball Federation (FIBA), Chinese Basketball Association (CBA) and others.



In addition, Schreiber has worked with major international athletes like Michael Owen (English Footballer), Danica Patrick (IndyCar driver), Nicky Hayden (MotoGP Racer), Thomas Luthi (MotoGP Racer) and Steven Stamkos (Ice Hockey Player), to name a few.

Schreiber is poised to share his expertise with companies interested in pursuing or optimizing their sports sponsorship activities — his common sense principles and advice can be applied to virtually any enterprise. InsidEdge Consulting, based near Neuchatel, Switzerland, can get the results companies need in every aspect of sports sponsorship, marketing and management.

Source: InsidEdge Consulting

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