www.worldwatchweb.com - Last summer, the flight company easyJet, launched its first-ever easyJet Traveller Readers' Awards, asking their passengers, to vote online for their favourite products, places and services across the network.

Voters were absolutely free to enter their favorite brand, as there were no brands suggestions. 110’000 users took part to this award and the Swiss family firm Raymond Weil received the Award of the Best Watch Brand.


Freelancer chrono pink gold

This Award is the response to the strategy adopted in recent years, and which has brought Raymond Weil to become one of the leading brands in the watchmaking industry. Key factors in the firm's success include the constant renewal of its product range, with the introduction of new, increasingly sophisticated mechanical timepieces (such as don giovanni così grande jumping hour); strengthening collections at the lower end of the price-range (like noemia, a feminine collection); a wider-reaching communications strategy; and the launch of
the RW Club (the first club to be set up by a luxury watchmaking brand).


Noemia

Source: Raymond Weil
www.raymondweil.com
Contact:[email protected]

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