The year 2010 is the 80th anniversary of the founding of Citizen Watch Company Limited. It is also a historic year in which the company’s Eco-Drive takes a new step forward.

Eco-Drive development began 35 years ago and has long been praised as an innovative technology. The challenge has always been how to incorporate its power-generation advances in watches that epitomize beauty.

During BaselWorld 2010, two new concept models were presented: The Eco-Drive LOOP and the Eco-Drive EYES, continuing the theme with new proposals for watch designs.

Eco-Drive LOOP - A loop of diamonds sparkles under the glass while the floating arc of the second hand keeps time by circling around the solar cell. The looping of energy in nature is captured in the clear and airy design.

Eco-Drive EYES - Shadows cast by the raised index and floating ring give texture and depth to the pure-white dial. Light captured by the solar cell around the circumference of the dial is converted to power. The perfect balance of light and shadow gives a clean and active feel to the design.

Citizen will also be launching a special limited edition Eco-Drive DOME collection in June 2010 in a series of 500 pieces.

Ref. BY0030-04E - Limited to 250 watches throughout the world.

Ref. BY0039-00E - Limited to 250 watches throughout the world.

Source: Citizen Watch Co. Ltd.

www.citizenwatch.jp