Waving the Corum Flag in Mexico

June 2010

Waving the Corum Flag in Mexico

June 2010

www.worldwatchweb.com- The new partnership between Temposatis and Corum started on March 20th 2010, at Baselworld. A signature that links a successfull name in the Mexican watchmaking market – Temposatis – with one of the leading exclusive Swiss watchmaking companies - Corum.

Waving the Corum Flag in Mexico Antonio Calce Corum CEO

For Corum, this partnership stands as another milestone in its strong distribution network strategy and a new showcase to assert its brand image. A success co-written with dedicated agents such as Temposatis. Looking to the future, the brand aims to strengthen its brand awareness and to tap the tremendous growth potential offered by the Mexican market. On June 16th, the Corum flag waves in Mexico.

Waving the Corum Flag in Mexico Edouard Perret, Marc Antoine Dor, Antonio Calce Corum CEO, Cédric Doffey (photo Guillaume Corpart.)

On March 20th, at Baselworld, Mr. Antonio Calce, Chief Executive Officer of CORUM and Mr. Cédric Doffey, Brand Manager of Temposatis S.A de C.V, signed an exclusive distribution agreement between the two companies.

Less than three months later, on the evening of June 16th 2010, on the 51st floor of the Torre Mayor in Mexico City, Corum and Temposatis welcomed more than 150 guests. Bringing together the most important retailers in Mexico as well as their customers along with the most recognized journalists.

Waving the Corum Flag in Mexico Antonio Calce Corum CEO with models (photo Guillaume Corpart.)

Mexican sailor Tania Elias Calles attended the event and was awarded with the prize “Libertad & Conquista” for her sailing career. Antonio Calce, CEO of Corum has given her an Admiral’s cup 40 mm Chrono Steel & Diamonds watch.

Waving the Corum Flag in Mexico Tania Elias Calles(photo Guillaume Corpart.)

This event also marked the launch of this new partnership with Temposatis. Moreover, this event was the time to celebrate two major anniversaries for Corum: