www.worldwatchweb.com- IWC is donating the entire proceeds from the highest bid of 30,800 euros for the unique Ingenieur Automatic Mission Earth Edition “Adventure Ecology” in platinum to the “Sculpt the Future Foundation”. For official partner IWC Schaffhausen, the auction was a way of paying tribute to the successful Plastiki expedition.

(Photo Luca Babini)

On 23 July 2010, 3 days before the arrival of the Plastiki expedition in Sydney, an auction for the unique platinum timepiece opened on the expedition website at www.theplastiki.com.

The reserve price for the only platinum version of the Ingenieur Automatic Mission Earth Edition “Adventure Ecology” from IWC Schaffhausen was 30,000 euros. When the hammer finally came down at 12.00 hours CET on 7 August 2010, this unique, valuable timepiece went to a watch lover from UK for 30,800 euros.

IWC is donating the entire proceeds from the auction to the “Sculpt the Future Foundation”, which will be channelling the funds into the ongoing Plastiki project by the name of “The Plastiki Pod”. (www.sculptthefuturefoundation.org)

Source: IWC Schaffhausen

www.iwc.com